The Great Untried

Creativity is hard. Self-criticism is easy. And slumps are inevitable as a result.

To challenge this dynamic, I’m doing something different.

When I’m on a shoot—whether it’s corporate or family photography—I do the thing that comes easily and naturally to me. It yields predictable results in a style and aesthetic clients expect.

Like this image of an executive on Maiden Lane in the City, snapped a few weeks ago.

neilson corporate photography bay area san francisco san jose executive portrait chime maiden lane

After I’ve done the easy thing, I force myself to do the hard thing. Something I haven’t tried before. Something new. Different. This, for instance.

neilson corporate photography bay area san francisco san jose executive portrait chime maiden lane black white

Not bad. In fact, pretty good, all things considered.

You might be surprised to learn that I made the image outside. Just ten yards from the spot where I snapped the first image. Both were taken on Maiden Lane, bustling with colors, shapes, and motion.

Can I experiment, I asked my subject.

You bet, he said.

He sat in a chair in the middle of Maiden Lane at high noon.

I stopped down till ambient light went black on my camera sensor. Then I placed an off-camera flash directly in front of him. Next I slowly dialed up the flash power till his silhouette magically appeared, and I got my shot.

Will the client use the image on their company website? No, probably not. But it’s an arresting effect, which I can now produce in the future with confidence.

I eagerly await the next, great untried!

Contact me for kids, teens, family, and corporate photography in the Bay Area.

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