Creativity is hard. Self-criticism is easy. And slumps are inevitable as a result.
To challenge this dynamic, I’m doing something different.
When I’m on a shoot—whether it’s corporate or family photography—I do the thing that comes easily and naturally to me. It yields predictable results in a style and aesthetic clients expect.
Like this image of an executive on Maiden Lane in the City, snapped a few weeks ago.
After I’ve done the easy thing, I force myself to do the hard thing. Something I haven’t tried before. Something new. Different. This, for instance.
Not bad. In fact, pretty good, all things considered.
You might be surprised to learn that I made the image outside. Just ten yards from the spot where I snapped the first image. Both were taken on Maiden Lane, bustling with colors, shapes, and motion.
Can I experiment, I asked my subject.
You bet, he said.
He sat in a chair in the middle of Maiden Lane at high noon.
I stopped down till ambient light went black on my camera sensor. Then I placed an off-camera flash directly in front of him. Next I slowly dialed up the flash power till his silhouette magically appeared, and I got my shot.
Will the client use the image on their company website? No, probably not. But it’s an arresting effect, which I can now produce in the future with confidence.
I eagerly await the next, great untried!
Contact me for kids, teens, family, and corporate photography in the Bay Area.